Marketing Plan and Questionnaire Assignment Example | Topics and Well Written Essays - 1250 words

Marketing Plan and Questionnaire - Assignment Example Political aspect †¢ Stability in the political environment within the United Kingdom America. †¢ Democracy been practiced in the political processes. †¢ Cordial relationship across the globe. †¢ Political regime has created a conducive environment for business people through political goodwill. Economic aspect †¢ The GDP of the United Kingdom has improved from 1.7% in 2013 to 2.6% in 2014. †¢ The inflation rate in the United Kingdom is relatively low. currently at 1.8% †¢ Formation of trade blocs such as EU. †¢ The unemployment rate in UK has dropped to 5.5% while the wage rise by 2%. †¢ Per capita income of the United Kingdom has increased from $41,776.80 in 2013 to $45,603.30 in 2014 Social aspect †¢ The population in the United Kingdom and the globe is increasing. †¢ There are different age groups in the UK who demand different products. †¢ There are different social-classes i.e. Upper class, middle-class, and lower class . History aspect †¢ Nightwear have been worn in the UK for a long time ever since 1880s. Technological aspect †¢ Designing of nightwear should satisfy the clients †¢ Production processes involved should be efficient has technology evolves. †¢ Enhancement in the Platform for conducting business e.g. online marketing. †¢ Transfer and adoptability of technology in apparel industry. †¢ Cost versus benefit of a given technology need to be analyzed. Environment aspect